“So, what do you do?”

If this question makes you break out in a cold sweat, read on!

Today we are talking about Elevator Pitches. 

If you’ve ever gone to a networking event, you have most certainly seen an elevator pitch gone wrong.

Take Terse Tanya, for instance, who shuts down the conversation by not giving us enough information:

“Oh, I’m a lawyer.”

...

*Cue chirping crickets* 

Or, even worse, Garrulous Gary, who gives us his whole life story:

“I’m an intellectual property attorney, but I got my start in tax law. Actually, it’s a funny story… when I was in undergrad, I majored in economics, but then... ”

*Five minutes later, he’s still talking but you have fully checked out.*

Obviously, neither of these situations is ideal.

So how do you strike a balance?

How do you answer the question, “What do you do?” in a way that is both succinct and engaging?

First, we need to slow down...